6 Surprising Halloween Costume Trends Spotted in Spirit Stores

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spirit halloween trends

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Spirit Halloween stores may be best known for breathing life into decaying strip malls (at least for two-ish months of the year) and being a go-to for last-minute costumes, but its nimble nature makes it a prime source for All Hallows Eve inspo. The company moves lightning fast on trends (seriously—they have a line of licensed Hawk Tuah costumes, based on the girl who went viral this past June), as they scour what’s zeitgeisty in pop culture year-round.

That naturally makes them a prime spot for Halloween costume trend spotting: What’s the 2024 version of Barbie mania? Are people going all Beetlejuice Beetlejuice? Is it a Skibidi Toilet world and we’re just living in it? (Please, say no.) I attended a press preview earlier this month to get the scoop—and it did not disappoint. Here are some of the standout findings.

blinged-out halloween costumes are a major trend at spirit stores, from minion costumes to football purses to skeleton masks
Photos: Candace Braun Davison

1. Blinged-Out Costumes Are A Big Deal

Almost every category of costume at Spirit Halloween had a rhinestone-studded or sparkle-coated option, from Minions to Ghost Face to a football purse (which seems ideal for Travis and Taylor looks).

lady deadpool and wolverine costumes at spirit halloween store

2. Lady Deadpool Is the New Sexy Nurse

As popular as Deadpool costumes are, a Spirit Halloween rep said Lady Deadpool costumes were flying off the shelves even faster. It makes sense: Not only does it feel timely—Deadpool vs. Wolverine was one of the biggest movies of the year!—but it’s a figure-framing costume that doesn’t feel too revealing (because no one wants to be shivering in a pillowcase-sized dress, honestly). And it represents a character who doesn’t take herself too seriously, so you can have fun with the look.

ghost face halloween costumes at spirit halloween store
Photo: Candace Braun Davison

3. It’s the Year of ‘Choose Your Own Ghost Face’

Ghost Face from the classic Scream series has always been a popular Halloween costume, largely because it’s so easy to throw together—and so immediately recognizable. But the interesting thing is how many variations exist for Ghost Face these days (140, according to Spirit Halloween’s search results). There’s a blinged-out version; versions for babies, kids and pets; bleeding masks, pink masks, devil-meets-Ghost-Face masks, you name it. A Ghost Face for all seasons, if you will.

adult bluey costumes
Photos: Spirit Halloween

4. Bluey Parents Are Going to Be Everywhere

I’ve been recommending Bluey-inspired costumes for years now—and in fact, when I first suggested the idea, Etsy denied me from their affiliate program for promoting “Blue Heeler” costumes people were selling online. But, back then, there weren’t any officially licensed costumes in the States. Things have changed now, and these days, the whole family can dress up as the Heelers, from full-body costumes to tutu and poncho variations. Your kid can even channel their inner Muffin (though that one is only sold online).

Photo: Spirit Halloween

5. Halloween Crossbody Bags Will Replace Your Lululemon Belt Bag

Belt bags and crossbody bags have been a wardrobe staple since 2020, and now, they’ve gone seasonal. Spirit Halloween has all kinds of spooky and playful riffs to complement your costume, though I could see people rocking some of these year-round (or at least from mid-September through October).

Photo: Candace Braun Davison

6. Chipotle’s Booritos Have Taken on a Life of Their Own

Chipotle’s attracted a cult following for its annual Boorito promotion, which lets you snag an entree for $6 if you show up on Halloween in costume. It’s become a tradition for many, and for diehard fans, you can actually dress up as a Chipotle burrito, bag, water cup or fork to really get into the discount-dining-at-the-chain spirit.

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