Publishing our first cookbook was nerve-wracking for me—not the cooking, recipe-testing or food-photographing, but the part that happened once the book was live on Amazon: Actually announcing it to the world and, you know, selling it.
[Insert full-body shudder here.]
I hated asking for the sale, and I’d get so uncomfortable pitching our book to prospective buyers and bookstores that I’d accept the very first pause or furrowed brow as a hardline “no,” dashing out the door as I simultaneously cringed and shouted, “Thank you for your time!” Nate took over the sales side of things (hallelujah!), and a quality that makes him an excellent salesperson I recently found echoed in Adam Braun’s The Promise of a Pencil:
“Never take no from someone who can’t say yes.”