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Let’s be honest: A huge incentive to watch the Super Bowl — maybe even bigger than the game itself — is the commercials. Companies spend millions trying to come up with the most infectious joke, jingle or slogan to captivate the 114.4 million people watching the big game, and you know that the next morning, everyone you know will be playing media critic, rating the ones they liked best.
Some commercials tug at your heartstrings (ahem, Budweiser and those animals), some make you laugh until buffalo chicken dip comes out of your nose — and some just leave you scratching your head. Mountain Dew’s Super Bowl 2016 commercial falls into the latter camp, but only at first. Its 30-second spot, called “Puppymonkeybaby,” takes you through a range of emotions:
- Confused. “Wait — is that a puppy…and a monkey…and a BABY?!”
- Befuddled. “Why? Just why did they do this?”
- Disturbed. “I can’t unsee this.”
- Strangely Amused. “You know, it is kind of cute.”
- Hooked. “Puppymonkeybaby, puppymonkeybaby…WHY AM I SINGING THIS SONG?! Well, it is kind of catchy.”
Two hours later, you might catch yourself humming a vaguely familiar tune, only to realize it’s THIS:
